Who has never dreamed of owning a unique luxury item? Just like the biggest stars with their customised Hermes Birkin bags or Louis Vuitton Monogram briefcases, decorated by a painter, it is now possible to fulfill also your most cherished wishes. With its Ephemeral Handbag Shop, Balenciaga offers an option to personalise graffiti on a selection of bags from its Winter 2019 collection. For the occasion, a specialist will be present on the spot and will customise the bag according to the desires of each client, whether it is a name, initials, or date of birth. The models available for customisation include the new Balenciaga Hourglass bag and many other items from the Balenciaga Shopping line, which are all the rage on social networks.
The temporary boutique is inspired by the customisable aspect of vandalised public spaces, such as transport stations. The shop looks like an open space on a busy street, like a popular bus stop. This temporary project captures the artistic energy of urban spaces, congested streets, and industrial atmospheres, unique in terms of overlapping tags and graffiti.