This year, the festival of music will be under the sign of fashion in Paris. For its men's spring summer 2020 show, Balmain will also be presenting the collection with a series of concerts that will turn the event into a festival. Once again, Olivier Roustein strikes a blow by proposing this completely new concept. The Balmain show, generally ultra private, will this time be open to an audience of 1500 people. Tickets will be available for free on the Balmain website on June 7th, from 12pm.