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Bottega Veneta's New Point of View

Bottega Veneta has just launched its Fall 2019 campaign captured by Tyrone Lebon. Daniel Lee captures a new vision of modern luxury that is clean, refined, and precise.
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"Strength, sensuality, live the moment. Bottega Veneta means defining a point of view: a new way of looking at a discreet individuality, and then distorting it," says Daniel Lee.

 

Daniel Lee expands the borders by presenting the campaign created with Tyron Lebone for Bottega Veneta's Fall 2019 collection. The new vision of modern luxury is aseptic, a concept that is emphasized by the location, a cement basin lit by the sun of Joshua Tree, California. In the images, a race car made out of pure gold positioned vertically takes on the appearance of a monolith, a setting that recalls the contemporary works of Gonzalo Lebrija. The clothes reflect subversion, innate codes of elegance, desire, and the raw contrast between a man and a machine. That is the fulcrum of the images that emphasise the collection in terms of lines, cut, and construction.

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