The fashion house of Burberry has introduced its first online game, called B Bounce, combining gaming with fashion for the first time. As a gift to customers around the world, as the game is available on Burberry's website, burberry.com.
In this immersive and fun game, its players control an animated roe, wearing the monster down jacket with Thomas Burberry's monogram, and rush along with it. As soon as the roe selects a jacket, players have to jump up and move between platforms until they reach the moon. You can even pick up golden TB logos and drones along the way, which makes travelling even faster.
Of course, players also have special B Bounce prizes, including winning GIFs or designing a Burberry jacket with a photo of their choice. That's right - players from the UK, US, Canada, China, Japan, and Korea can win a real Burberry jacket from the new winter collection.
B Bounce will also be available on the giant screen at the Burberry Headquarters on Regent Street in London.
Mark Morris, vice president of digital commerce at Burberry, says: "We have repeatedly tried to experiment with games in China, but B Bounce is our first global attempt to cheer our younger generation. We understand that in their lives, the principle of play is used almost everywhere, both in the digital space and in reality. So we're excited that Burberry is now able to offer them a great community of fashion houses and interactively discover our collections."
Check out the game here: www.burberry.com/B-Bounce