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Daniel Craig On His Relationship With Omega & the New Bond Watch

The secret agent himself explains how Omega has become an inseparable element of James Bond films.
Reading time 6 minutes

In anticipation of the release of the 25th official James Bond film, No Time To Die, OMEGA has unveiled the newest addition to the illustrious line of 007 watches.

Making its big-screen debut in the upcoming film, the new Seamaster Diver 300M 007 Edition is a non-limited edition watch that is an addition to the Seamaster range from OMEGA’s collection and is now available to all fans of James Bond as well as OMEGA.


The secret agent himself, Daniel Craig, talks to us about his relationship with Omega and how he has also had an input in the  creation of the watches he has worn for the Bond films.

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What is your role in the design of the new watch? What did you speak to the designers about? And what were the details you focused on?

In Spectre, we really went into detail on the watch and its design. This new watch has also been an amalgamation of many discussions. It’s really down to OMEGA. I had some suggestions, but they went away and ran with it. Raynald really let the design team go and do what they wanted. When they showed it to me, I genuinely said, “You’ve done it.” There was nothing in the end that I needed to add. There’s the style of it, of course, but it’s also similar to a military watch, and you have that heritage with OMEGA and the British army watches of the Second World War. All of those things that I wanted to connect through, they’ve done it. I’m over the moon with it.


Is the weight important? The use of titanium has obviously made it lighter than previous watches!

When OMEGA showed me titanium watches in the past, I’ve always grabbed them and thought, “Wow, that’s fantastic!” It’s like, you’re not even wearing a watch, and I think they took that on board and said, “Let’s make it.”

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Did you notice the weight difference during the filming?

I didn’t even notice that I was wearing a watch. We’re talking about a difference of grams, but it’s an incredibly comfortable watch to wear, I can genuinely say that. I can wear it and not even think about it.


Was it important to make this watch a Seamaster Diver 300M? It’s the classic Bond watch - was it essential for you that the new James Bond watch be a Diver?

Where Bond starts in No Time To Die, it makes complete sense. He’s sort of retired. He’s in Jamaica. He’s on his boat. So it's probably a little more by accident than design. And it worked perfectly, which is great. The fact that it’s a diving watch is great, because we hint that he’s diving in the first part of the movie. Plus the strap, which feels vintage in a kind of '70s way - I really like that kind of touch. Like a '60s or '70s divers’ watch. It feels like that time.

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You mention vintage aesthetics. Were the vintage touches important for you? Does that appeal to your own personal taste in watches?

My first OMEGA watch was given to me on my 18th birthday by my dad. It was a gold dress watch. I wore it so much, one of the arms came off and I lost it. Sadly, it disappeared. But that was my first proper watch, so I’ve always had a love for vintage OMEGAs.

I think the designers were going to do it anyway, but when I started talking to them, I was very much hinting by saying, “Look back! Look back at what you had.” Then there was the whole thing about sticking a NATO strap on it. I’ve been doing that for years. I’ve been taking my watches and sticking them on NATO straps, just because it’s fun to swap them around. And they grabbed that and said, “Yes, let’s do that!” Now, every watch has a NATO strap on it. The only thing is, I’m always nervous about having that strap-changing tool and attacking my watch with it. I’d rather just take it to a watchmaker to get it done.


We’ve seen James Bond’s watches constantly evolving in line with his character. As a team, do you and the producers have those discussions early on in the filming, and talk about what you’re going to do and what you want?

We do. But mainly because OMEGA are so open to it and want to be involved. There’s a partnership between OMEGA and Bond team which is beneficial for both of us, and I always thought that we should be talking to each other. It shouldn’t just be that you turn up on the first day of shooting and they say, “This is your watch.”

I’m just not built that way. I want to know what the watch is early on. I want to know what I’ll be wearing and what it’s going to look like. OMEGA has embraced that. They’ve been excited about that and brought something new. It’s been five years since the last film, which has given them enough time to develop something and get it together. And, also because it’s the 25th Bond as well as 50 years since the moon landing.


This article is originally published in World Of Watches Spring 2020 issue.

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