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Fendi under the gaze of Nick Knight

Behind the scenes of Fendi new autumn / winter 2020 campaign. A set of portraits, where structure and softness are dominating.

Fendi captured its latest campaign at the acclaimed Nick Night studio in London. With a diverse cast of models: Anok Yal, Maggie Chen and Yasmine Le Bon, the dual personality of Donna Fendi traces the idiosyncrasy of the powerful femininity under the creative gaze of Silvia Venturini Fendi and the styling of Chaos Fashion.

Through the subversive concept of "soft power", from the boudoir to the boardroom, the collection evokes an expression of femininity charged with emotions. Contrasting colors and textures in shades of concrete gray, warm neutrals with a hint of pastel, and classic Fendi yellow. In addition, the new Peekaboo ISeeU model opens into a deep smile to reveal charming interchangeable pockets with impeccable leather and leather materials.

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Behind the scenes fall / winter 2020 campaign, Fendi.
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Behind the scenes fall / winter 2020 campaign, Fendi.

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