Taking inspiration from the House’s Pre-Fall 2020 season, a total of 46 pieces are featured and range ready-to-wear, accessories and footwear. A 70s attitude is represented through themes of new tailoring, iconic details and denim; with a color palette that fuses tones of limestone, bottle, coral, lime green, brick, avio, sky and baby blue with neutral shades of black, ivory, camel, dark brown, taupe, bordeaux and milk. True to the brand’s unique and eclectic aesthetic, additional finishing touches include leave-on cuff labels, playful motifs and patterns, stand-out gold buttons and quintessential GG logo elements.
Tailoring drives overall styling in this collection with suits found in crinkle corduroy, GG windowpane pattern, striped classic chalk; and with double breasted jackets in two-tone yarn dyed flannel, striped retro regimental and linen cotton canvas. Pants are true to the vintage feel of the collection as cropped flares in tailored military twill, wool cover and washed denim. Accessories include vintage shaped sunglasses, silk carrés, printed ties with paisley or chains motifs, bucket hats and baseball caps, a leather duffle bag and a north/south mini bag with Horsebit detail. Leather sole tassel moccasins with the iconic Gucci green-red-green Web, feature in black, cognac and bordeaux in either smooth leather or embossed crocodile.
The campaign, shot by photographer Bella Lieberberg and art directed by Mytheresa Global Creative Director Julian Paul, features notable Australian electropop band Parcels. Selected as creatives and for their collective retro style, keyboardists Louie Swain and Patrick Hetherington, bassist Noah Hill, drummer Anatole Serret and guitarist Jules Crommelin have come together to infuse the distinct look and feel of the collection for this campaign. Captured as live performers in a grand upmarket restaurant setting, the campaign conveys a truly energetic yet luxurious atmosphere.