H&M Home's very first designer collab is now available in stores. American designer Jonathan Adler has created a decorative collection that is anything but minimalist.
The collection consists of a wide range of bold and eccentric deco objects such as sculptures, vases, bowls, and storage boxes, but also mugs, candles, pillows, and a blanket. With bright colours, vibrant patterns, and bold accents, this is a collaboration that makes us want to live glamorously in an eclectic interior.
Jonathan Adler is truly a creative spirit of all kinds: from potter to designer and even author. He started his own interior brand in New York City in 1993 and has always stood out with for his modern, eccentric designs and style. The DNA of his brand can be found in everything that Jonathan designs: "We believe that colours cannot collide, minimalism is a sin, and if your heirs do not want to fight it, we will not make it." As you can already tell, humour is an important aspect of Adler's designs, where he continually strives to design viable interiors that are an extension of your personality. He also swears by one absolute rule in terms of interior design: if you like it, it works.
Jonathan Adler is very delighted with the collaboration with the Swedish clothing and interior giant: "It was a dream to work with H&M Home, and I hope people get as much pleasure from the collection as I enjoyed designing it." The campaign images were taken in Adler's inspirational home in New York City.
Below you will find all items from the Jonathan Adler x H&M Home collection. This collection will be available in selected stores and online at hm.com from November 14.