Set against the backdrop of a barren landscape and steely concrete walls with a black horse, which seems both real and imaginary, Dior Cruise 2019 campaign continues the fantasy of #DIORODEO, starring its beloved muse Jennifer Lawrence.
The contrast between the algid, greyish concrete and the wild, earth-toned ranch graciously resonates the ethereal yet structured tailored collection – bringing out the untamed, liberated feminity at the French house, of which strength rooted in tenderness.
The coveted Saddle bag, Book tote bag aside, the campaign also accentuates the embellishments and embroideries that evoke the gracious and powerful discipline of these Mexican horsewomen.
And have you noticed that Dior's signature Toile de Jouy is reimagined with a series of wild animals for this collection?
Check out the behind-the-scenes video below in where Jennifer Lawrence and photographer Viviane Sassen talks about the ideas behind Dior Cruise 2019 campaign: