It is well known: the smallest deeds of members of the British royal family are scrupulously watched. Regularly, as soon as one of the Duchesses of Sussex makes an appearance, she creates the riot and her outfit is immediately part of the next must have of all wardrobes ... Until the exhaustion of stocks of items they wear. Last week, the global fashion research platform Lyst unveiled its latest analysis: who Duchess Meghan Markle or Duchess Kate Middleton influence most fashion?
An incredible "Meghan Effect"
The result is irrevocable: on average, Duchess Kate's outfits generate an increase in online demand of 119% the week following a public appearance ... A figure that may seem important, whereas for Meghan it's almost double, with an average increase of 216%! For her first public appearance, Meghan was wearing a Sentaler beige coat and Stuart Weitzman brown boots, resulting in a 164% increase in the number of online searches for coats and jackets of the same color in 24 hours. At the birth of her son Archie, the young woman was all dressed in white. An appearance once again noted, as searches for white trench rests increased 46% in 12 hours, while Wales Bonner's demand increased by 28% over the week prior to this event. Finally, the latest appearance with Trooping the Color , where the beautiful donned a blue Givenchy set, which has generated an increase of 8% in the number of searches on the commercial site of the luxury home. And the general demand for navy colored pieces increased by 29% over the next 24 hours.
The major differences between the two women
Fresh Mom, Meghan does not neglect its appeal for fashion ... nor even for fashion designers specializing in luxury goods! We can think of her appearance in sublime black Givenchy dress, made by her friend, the British Clare Waight Keller. And among the young woman's favorite designers are Givenchy, Stella McCartney, and Oscar de la Renta. On her side Kate Middleton has repeatedly expressed her attraction to LK, Bennett, Zara, or Whistles. Pieces often more affordable than those chosen by Meghan. Also, Kate has the particularity of "recycling" her favorite outfits, not hesitating to appear several times dressed in the same room during official ceremonies.
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