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Prada Enchanted: new pop-up stores in Tokyo and London

The Italian fashion house has unveiled Prada Enchanted - atmospheric, mesmerizing spaces dedicated to the holiday season.
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Pop-up store “Prada Enchanted” at Harrods in London © Prada

Two exclusive pop-up stores of the legendary fashion brand have opened at once in Harrods department store in London and Isetan The Stage in Tokyo on New Year's Eve.

 

The design of the stores is made in the classic style of the brand with its recognizable shade of green "Prada green", in which the walls of the space and trade equipment are made. 

The signature aesthetic of the fashion house is supported by the classic black and white check on the floor, executed in the form of carpet, as well as the iconic Prada logo, which welcomes customers at the entrance. To create a unique and mesmerizing holiday atmosphere, all walls of the pop-up installation are inlaid with festive lights. 

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Pop-up store “Prada Enchanted” at Stage in Tokyo © Prada
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Pop-up store “Prada Enchanted” at Stage in Tokyo © Prada
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Pop-up store “Prada Enchanted” at Stage in Tokyo © Prada

Through the huge windows of the Department Store, the Prada Enchanted space of 90 sq. meters, resembles a magic box. Dark wood tables display an assortment of ready-to-wear collections, leather goods, shoes, bags and accessories for women and men.

In Tokyo, the pop-up will close on December 22. But in London, the store overlooking Brompton Road will be open until January 3, 2021.

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Pop-up store “Prada Enchanted” at Harrods in London © Prada
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Pop-up store “Prada Enchanted” at Harrods in London © Prada
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Pop-up store “Prada Enchanted” at Harrods in London © Prada

Author:
Elena Medvednikova

interior designer, head of the SVOBODA studio, lecturer at the British Higher School of Art and Design

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