Two exclusive pop-up stores of the legendary fashion brand have opened at once in Harrods department store in London and Isetan The Stage in Tokyo on New Year's Eve.
The design of the stores is made in the classic style of the brand with its recognizable shade of green "Prada green", in which the walls of the space and trade equipment are made.
The signature aesthetic of the fashion house is supported by the classic black and white check on the floor, executed in the form of carpet, as well as the iconic Prada logo, which welcomes customers at the entrance. To create a unique and mesmerizing holiday atmosphere, all walls of the pop-up installation are inlaid with festive lights.
Through the huge windows of the Department Store, the Prada Enchanted space of 90 sq. meters, resembles a magic box. Dark wood tables display an assortment of ready-to-wear collections, leather goods, shoes, bags and accessories for women and men.
In Tokyo, the pop-up will close on December 22. But in London, the store overlooking Brompton Road will be open until January 3, 2021.