Sustainability, one of the most important principles for conscious brands, appears frequently almost every day. This principle, which is also a preference criterion for consumers, aims to protect our planet. Puma also contributes to sustainability and creates a collection inspired by water with Central Saint Martins, one of the most important fashion schools in the world.
The promotional images of the collection were also prepared in a digital environment in accordance with the principle of sustainability. In the collection, which takes a new approach to maritime clothing, poems dedicated to water have been added to the product information labels inside the designs. Yellow and orange details stand out in the collection dominated by black, white and dark blue. Items are made using cotton and recycled polyester, proving once again that elegance and sustainability can go hand in hand.