Stuart Weitzman is using its Spring 2019 campaign to celebrate a feminist message. Using four accomplished creatives in the fashion and entertainment industries, the footwear brand aims to highlight their appreciation for a woman's strength and freedom to be herself, no matter her background.
The campaign, shot by Inez and Vinoodh, stars Kendall Jenner, Willow Smith, Yang Mi, and Jean Campbell in a stripped-down, neutral setting. In the main photo, they wear shiny slip dresses alongside stilettos in a range of nude tones, while other shots have them wearing rosy shades, chunky heels, and booties. The muted tones highlight the women's natural radiance, and the casting and diverse nude palette celebrate each star's individuality and solidify Stuart Weitzman's commitment to embracing every woman.
As with the shoe styles, which include classics like the Nudist stiletto sandal and the Anny pump as well as new takes including the Nudistdisco sandal and the Landry bootie, the campaign stars bring a blend of timelessness and innovation. Jenner and Smith are building careers of their own after growing up in the public eye, Campbell is using modeling to be more than just a Lady, and Yang has been acting in film her entire life but found her place as one of China's New Four Dan actresses in the last decade.
The new Stuart Weitzman campaign is actually a four-part series, so the world will soon discover even more ways the shoes can celebrate independent women. Until then, the first installment's diverse cast and aesthetically pleasing tones point to a bright 2019.