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The fashion world stands together

The Ralph Lauren Corporate Foundation wants to support the research.
Reading time 2 minutes

Seldom has the fashion world been as united as during the COVID-19 crisis. Louis Vuitton tailors protective equipment for doctors and clinic staff. Bulgari produces disinfectants and Prada changes production to protective masks. And these are just a few examples of how the luxury industry helps.

In response to the COVID 19 crisis in Germany, the foundation supports the German Cancer Research Center (DKFZ) - the largest biomedical research facility in Germany - with a donation and a fundraising initiative. The scientists at the DKFZ are researching how cancer develops, recording cancer risk factors and looking for strategies that prevent people from getting cancer. They are developing new approaches that can be used to diagnose tumors more precisely and treat cancer patients more successfully. The donation supports a newly established COVID-19 research unit at the German Cancer Research Center, which is working on a test procedure and the development of a vaccine for high-risk groups such as cancer patients.

"Our outstanding and committed employees want to help overcome the pandemic as quickly as possible. And they want to help protect people from the dangerous infection and treat those affected better. They are committed to this - despite the difficult work situation under the currently required security measures of social distance. We are very happy about the donation from the Ralph Lauren Corporate Foundation to the DKFZ, because it is a very welcome support of our work. It is also an impressive demonstration of the social responsibility of this company," says Prof. Dr. Michael Baumann, Chairman of the Board and Scientific Director of the German Cancer Research Center in Heidelberg.

Ralph Lauren will also call for a fundraiser, the proceeds of which will also benefit the DKVZ's COVID-19 research unit.

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