Modes jaunumi

The Golden Era Of Fashion As Told By #GucciPrêtÀPorter

Gucci presents its Fall-Winter campaign through vintage magazine covers inspired by the eras of fashion and the history of prêt-à-porter.
Reading time 2 minutes

Taking inspiration from four decades of prêt-à-porter, the roaring 50s, 60s, 70s and 80s all breathe a lease of new life under the touch of Gucci's creative director Alessandro Michele. His flair for storytelling and characters have lit up the Gucci-verse in the most brilliant and eccentric of ways, and the Fall/Winter 2019-2020 campaign serves up a fresh dose of the Italian designer's imagination and offers an in-depth look into his FW19 collection that was presented at the Gucci headquarters in Milan. 

1563787186993057 gu636 fw19 campaign layouts dps 300dpi 471563787187495504 gu636 fw19 campaign layouts dps 300dpi 49
1563787187996070 gu636 fw19 campaign layouts sp 300dpi 32

This visual narrative, shot by Glen Luchford, serves up a good dose of nostalgia for the heydays of prêt-à-porter and tapping on the current appeal of vintage fashion.  As mentioned by Gucci: "The clothes take on the role of absolute protagonists and tell their own story, and for this reason, are deserving also of the title and the cover. In other words, it is an evolution from the immaterial to the material."

Check out the campaign images and video below:

1563787188450846 gu636 fw19 campaign layouts dps 300dpi 411563787188828438 gu636 fw19 campaign layouts dps 300dpi 44
1563787189345456 gu636 fw19 campaign layouts dps 300dpi 461563787189926306 gu636 fw19 campaign layouts sp 300dpi 17
1563787190290823 gu636 fw19 campaign layouts dps 300dpi 581563787190790321 gu636 fw19 campaign layouts sp 300dpi 10
Gucci Prêt-À-Porter: The Fall-Winter 2019 Campaign

Credits:

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds
Photography/ Director: Glen Luchford

Hair Stylist: Paul Hanlon
Make Up: Thomas De Kluyver

Location: Paris 

 

Music credits:

“ASCENSEUR POUR L’ECHAFAUD (GENERIQUE)”

Miles Davis

(M. Davis)

© Warner Chappell Music France

Courtesy of Warner Chappell Music Italiana S.r.l.

līdzīgi ieraksti

Iesakām apskatīt