For her new Lucky Move collection, Valérie Messika has chosen to stage three contemporary icons to break the codes of Parisian jewellery. After Gigi Hadid, the jeweler has appealed to the cone Kate Moss, Sylvia Hoek, and Joan Smalls. "I wanted to compose a trio of girls, a band that would represent women in their diversity and where each, regardless of their age, would embody a type of beauty," says the designer.
Captured by the duo of mythical photographers Mert & Marcus, the campaign infuses energy into the Messika collections: the power of diamonds. The new Lucky Move collection, full of roundness, with playful and poetic accents, will be unveiled this September.
"Kate Moss has always been my muse; she's THE crowned monster of fashion and rock'n'roll icon. Kate is mostly a free woman, and Dutch actress Sylvia Hoeks seduced me by her personality and character. Finally, I chose Joan Smalls for her spectacular physique. She releases a very contemporary glamor. Beyond the jewelry, this trio displays an attitude. These are strong women who add their own style to jewellery: they take the ascendancy over diamonds and not the other way round, which is, in fact, the excellent specificity of Messika's jewellery," says the designer.
In just ten years, Valérie Messika's jewellery has become a must-have. "This collection is a way for us to reinvent Move, and the inspiration comes from the medals that are charms, talismans. Lucky Move's jewelry also offers multiple ports," adds the designer of Messika, who has made the sophisticated diamond its hallmark.
With these circles and rounds of yellow gold, pink or white, the diamonds are smashing incandescent chokers, dress XXL pendants on neo-chains of the convict, illuminate signet rings with variable geometry. Reversible, all gold outside, paved inside and vice versa, the Lucky Move can be engraved with names, dates, soft messages, and more. Some pendants turn on themselves, thus offering a clever touch and playfulness. A sexy collection whose attraction is based on the contrast between the sweetness of the medals and the strength of the geometric design of the Move motif.