It is clear that it no longer makes sense to define what the color of the year is. This season there are many trendy colors extracted from the Spring Summer 2020 fashion shows. The male wardrobe blends with the female one and the color palettes for summer 2020 would seem to go hand in hand. Bottega Veneta, Jacquemus and Balmain renew their passion for the almost neon energetic shades that chase the summer trail of last year. At Paris Fashion Week, Louis Vuitton and Loewe offer looks in soft, pastel colors and with the change of the wardrobe the power of white is reaffirmed declined in even less optical shades. For black lovers: Prada, Versace and N21 insert the neutral par excellence in their color chart also for the summer season.
Super neon shades
From the iconic shades of fuchsia more bright than Jacquemus up to the orange of Bottega Veneta and GCDS. The designers set up their summer collections with saturated colors. Bright and bold colors can also be found in Valentino and Marni.
With the arrival of summer, the designers opt to enhance their collections with shades of white. But it is not the usual optical and minimal white, more tending becomes the color of butter or white. Loewe and Alexander McQueen interpret pure color by turning to ivory shades, while Bottega Veneta and JW Anderson opt for a dusty white.
Soft and delicate, for Spring Summer 2020 the designers draw on pastel shades. Virgil Abloh for Louis Vuitton selects only unsaturated and even secondary colors, an interesting stylistic choice to bring to the male wardrobe. Giorgio Armani, Fendi and Valentino's woman is sophisticated and delicate and the color palette reflects harmony and lightness.
Brown is confirmed as the dominant color for the summer season. Ermenegildo Zegna and Loewe choose rust shades, Valentino offers a dark brown version, while Fendi and N21 resort to lighter shades.
Black for the Summer
For many people, black is a 'state of mind' to carry on even during the summer. It doesn't matter if it attracts the sun. From Versace to Vetements with no neutral color par excellence.