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TOP 10 luxury fashion brands that have become the most coveted this year

The global fashion brand search platform Lyst regularly publishes a list of the most popular brands compiled by The Lyst Index. Who led this year?
Reading time 3 minutes

The Lyst platform ranks brands based on sales volume and consumer inquiries. The lists of the most popular, “hottest” or most sought-after brands are updated quarterly, and this time let’s take a look at the top ten most coveted luxury fashion brands reflecting the 2020s. buyers ’wishes and interest.


This list was compiled based on goods purchased by 9 million online shoppers, 12K designers and emails. Store sales this year, Google search engine queries, and brand popularity on social media.


In the first place is the fashion house "Off-White", thanks to successful Virgil Abloh's cooperations with other brands and the promotion among celebrities. Of particular interest this year were Off-White's protective face masks, created at the beginning of the pandemic.


The popularity of the fashion house jumped instantly when in 2017 Triple S sports shoes were introduced, which became a fashion hit. Even after three years, buyers have been sweeping these sneakers with a broom to this day. This year, the name "Balenciagos" became famous in the apocalyptic style in the AW20/21 fashion show and a special line of sweaters and T-shirts with koalas to raise funds to fight the fires that have devastated Australia.


In the third quarter of 2020, their revenue increased by more than 10% compared to the last quarter of the last year. Gucci has donated € 2 million to combat COVID-19 this year, and fashion house creative director Allesandro Michele has announced a change in the collection schedule that has been in place so far. Gucci has focused on long-term solutions to fight the problems and damage to the world caused by the industry, has abandoned seasonality.


The fashion designers used to be proud of the famous Prada handbags, but over the years their popularity has waned and Chanel has become more in demand. Yet this year, Miuccia Prada has managed to restore the lust of her brand. The upcoming year received a lot of attention due to the spring-summer collection, created together with a new member of the Prada family - Raf Simons. Fashion houses also contributed a lot to the fight against the global pandemic: sewed masks, protective gowns, donated funds. Another solution that has helped bring the popular back to the forefront is the upgrade of older products. A reissue of the 2005 Shoulder Bag handbag became a top handbag earlier this year.


For some time now, this fashion house presents small collections of Moncler Genius, created by different designers. Moncler's strategy has paid off, starting in 2019 - the brand received 13% revenue growth. To facilitate the fight against the COVID-19 pandemic, Moncler donated as much as € 10 million to Milan Hospital this year. The most popular projects in 2020 became the manufacturer of the Moncler Genius collection with fashion house JW Anderson and suitcase manufacturer Rimowa.

6th place - FENDI

7th place - VALENTINO

8th place - SAINT LAURENT

9th place - VERSACE

10th place - BURBERRY

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