Shopping Guide

Find the Fendi Timepiece for your Personality

There's a Fendi watch from the 2018 collection for everybody
Reading time 4 minutes

We were in Kyoto recently for a sneak peak of Fendi Timepieces' new watch collections for the year. As usual, the pieces are all fun, fresh and very in line with Fendi's DNA. But at the same time, each collection offers something quite different from the next. Read on to find out which watch best suits your personality. 


For the woman on the go who needs a watch that can take her from day to night, but won't settle for safe and boring.

Accessories are crucial to an outfit, and with the Selleria, it's all about the details. Thanks to Fendi's patented interchangeable strap system, you can easily customise your watch with single or double tour straps in various designs, colours and materials. Go from a sensible handstitched leather strap for the 8AM boardroom meeting to an edgy pearl-studded double tour for after-work drinks with the girls. 

Changing the straps is easy and you don't have to go to a store for it, so it's also perfect for commitment-phobes who can never decide on one strap. Just get them all!


For the glamazon that has to have her statement piece – this is it. 

Fur has always been a big part of Fendi, and the timepieces are no exception. When worn with the Glamy, a detachable fox fur collar crafted by the Fendi artisans in Italy, the Fendi My Way watch is the ultimate head-turner at your next cocktail party. It's also kind of like having a little Bag Bug friend on your wrist all the time. 

But take off the fancy fur, and you'll reveal a dainty metal bangle which adds a timeless elegance and feminity to the Fendi My Way. 


For the street style star who is all about logomania right now, Instagram this.

Designed by Karl Lagerfeld, the F is Fendi logo is an iconic upside down F that featured in several of Fendi's SS18 leather goods. But you already knew that. The logo has now made its way to the all-new Run Away collection, which comes in three different sizes (42, 36 and 28mm) and various colours. 

The watch is clean, sleek and doesn't beg for too much attention. But the logo just adds the extra touch that you know will get those extra likes. 


For the woman who knows exactly what she wants and won't have it any other way, the Policromia would be a perfect match. 

Designed in collaboration with Delfina Delettrez Fendi, a jeweller and fourth generation Fendi, the Policromia can be personalised with different noble materials, from genuine stone inserts to baguette or brilliant cut precious stones and mother-of-pearl colours. There are 100,000 possible combinations to choose from and you can rest assured that your bespoke design will not be recreated for anyone else in the world. 

The only catch? Fendi offers this made-to-order experience exclusively to its top clients. Time to get shopping!


For the child at heart, the Fendi IShine is the sophisticated grown up version of a shiny new toy. 

You wouldn't be able to tell just by looking, but the Fendi IShine has three different looks in one dial. Just twist the crown and the new gradient pink and red topazes you see here can be rotated to white topazes or black spinels. It's pretty much like having three watches in one.

With Fendi's unique patented rotating gemstone mechanism, the way the stones roll from one colour to the next looks seamless and is absolutely mesmerising. It's a fun feature that could also double as a prettier and more tasteful replacement for the fidget cube. The watch also comes with different coloured gemstones and leather or bracelet straps. 


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