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Mytheresa and Miu Miu Launch a Fashion Film - Rebel, Rebel

Luxury online retailer Mytheresa and Italian fashion house Miu Miu have collaborated on an exclusive fashion film to present the fashion house‘s Fall-Winter 2018 runway collection.
Reading time 1 minutes

The two-minute short ‘Rebel, Rebel’ revolves around two female protagonists walking through a small town fair. Up-tempo music sets the mood as the girls run wild, breaking the rules and creating chaos. When one of the protagonists wakes from the daydream of her adventures she finds herself seated at a conference table as the only woman amongst a group of men, clad in business suits. Emboldened by the rebellious spirit of her daydream she launches into a passionate personal manifesto on women’s rights and gender inequalities, after being asked a question by one of the men. In a humorous twist, it is revealed that the question had simply been about adding gum to the kitchen vending machine.

Mytheresa partnered with Miu Miu on the film as the label embodies the vision of a fun, feminine and independent woman.

This attitude is reflected in Miu Miu’s Fall-Winter 2018 runway collection, which includes a selection of ready-to-wear pieces, bags and shoes. Citing the '80s as the main inspiration for the Winter season ahead, the Mytheresa edit ranges from leather pieces in pastel hues to cozy knits and floral dresses, playing with a mix of patterns and special materials.



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Choice of Editor in Chief - Liga Zemture

Miu Miu Oversized leather jacket € 3,500

Miu Miu Belted vinyl jacket € 1,590

Miu Miu x Mytheresa: Rebel, Rebel

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