A year after Karl Lagerfeld: what has changed?

Chanel is getting stronger thanks to the intuitions of Virginie Viard, who's now at the helm of the Maison, and has become the most sought after brand for vintage enthusiasts.
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Karl Lagerfeld was one of the most important designers of our century. And then he was undoubtedly a character impossible to miss. Sunglasses, black leather gloves, ultra-slim black jackets (by Slimane) rigorously white shirts with high and starched collar, eternal ponytail. He was a mysterious man that a docu-film, Karl Lagerfeld - A Lonely King (released in September 2018) tried to reveal. Karl has dressed pop stars like Kylie Minogue and Madonna. He was creative director of Fendi, photographer, fragrance creator, avid collector of books, his companion of adventures was the cat Choupette (who inherited his heritage); while Claudia Schiffer was his favorite model in the 1980s, most recently was Chiara Scelsi, which was discovered by Kaiser Karl at the beginning of her career as a model.

Since 1965 he has joined the Fendi family as Creative Director, and for nineteen years he has worked together side by side with Silvia Venturini Fendi officially in the creative team of the Fendi fashion house since 1992. «What did you teach me? Everything», explained the Fendi designer Silvia Venturini Fendi to Giampietro Baudo, Director of L'Officiel Italia, on the occasion of his death. What if she had to choose the three fundamentals she learned while working with Karl Lagerfeld? «He was bored at a supersonic speed and one of the most important things for him was to create something every time that he himself had never seen. I learned from him to ask and ask me more and more and not to look to the past, to the archive. A new collection was always number next».

These days, the word "Chanel" is being typed on the web. In particular, the maison's most sought-after accessory is the "Chanel bottle", shown by the American musician Maggie Rogers on the Grammy 2020 red carpet. And it could not be otherwise, partly because sustainability is at the center of the debate on the new course of the fashion system and certainly because Karl's creations were and are, more than ever, cult. Boy bags from past collections are among the most requested on vintage online sites. Including the Jumbo bag with double black flap or suede sneakers, or other accessories made by Lagerfeld in a limited edition. In fact, one year after the disappearance of the historical creative director of the fashion houses Chanel and Fendi, which took place on February 19, 2019, Lyst, a contemporary and second-hand online shopping aggregator platform, has just released a report in which it declares that the demand for products Vintage Chanel has increased by 20%. While the research of current garments and accessories of the Chanel collections has grown by 33% after the appointment of Virginie Viard as creative director of the maison.

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