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Hours away: Louis Vuitton relaunches its very first fragrance from the Roaring Twenties

Louis Vuitton unveils its eleventh and final fragrance called “Hours of Absence”, a masterful reinterpretation of the very first house fragrance born in the 1920s.
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1927 in Saint-et-Marne. At the heart of the Roaring Twenties, Louis Vuitton imagined his very first perfume, an invitation to an introspective and emotional journey, whose formula has since disappeared. Called Hours of Absence, the fragrance used the name of the place of the second home acquired by the Vuitton family in the 1920s a few kilometers from Paris. More than 90 years later, it is today reinterpreted by its master perfumer, Jacques Cavallier Belletrud.

1584802972180863 heures d absence jpeg
© Luiss Vuittons

At the heart of its formula? A profusion of fresh flowers like an ode to flowers of Grasse declined through the jasmine of Grasse, extracted thanks to a unique process reserved for the Maison Louis Vuitton, jasmine sambac from China, Pittosporum, which we see blooming in spring on the Côte d'Azur, the May rose, Tanneron mimosa, a few touches of raspberry, Peru balsam, and finally, Sri Lanka sandalwood and musks. In short, all the elements that make up a melody that never seems to end. Like an infinite dial and its hands, the promise of an eternal restart. A fragrance that is therefore timely, to resume the course of our lives, after quarantine.

The Louis Vuitton Hours of Absence fragrance is already available in a selection of Louis Vuitton boutiques and on louisvuitton.com

 

1584802972682181 heures d absence 100ml cylindre
Eau de Parfum Hours of Absence, € 320 for 200 ml

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