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Paco Rabanne's Phantom has Landed in the ME

Paco Rabanne's Phantom has landed in the Middle East with a regional campaign featuring Arab talent
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PACO RABANNE has launched an exclusive regional campaign featuring regional Arab talents Leena Al Ghouti(@leenalghouti), Korrii (@korrii6), Ahmed Fareed (@a7mdf_), Twins Hadban (@twinshadban), and Basil Al Hadi (@karrouhat). Shot in the UAE by Prod Antzoulis (@prodantzoulis), the campaign welcomes PHANTOM with an ultra-cool desert party and an out-of-this-world experience. Step into the Paco Galaxy and join the intergalactic party where everyone is invited. Where you can be whoever you want to be. The essence of self-confidence fueled by feel good energies.

A futuristic aromatic fragrance born from the clash between luxury craftmanship and new-tech. Using a cutting-edge creative process to select ingredients to make you feel energized, powerfully confident and sexy. A bold scent with notes of addictive creamy lavender, fusing energizing lemon and sexy woody vanilla.

Radically different. Totally disruptive. Intensely covetable. Utterly Paco Rabanne. The PHANTOM bottle is an exhilarating, retro-futurist piece of visionary design.

Never seen before in the world of perfumery, Paco Rabanne’s fabulously collectible creation is sure to become an instant icon. But that shiny silver robot-shaped bottle is more than that. It’s also the first connected bottle, turning that shiny silver robot into your wingman, a thrilling ally who guides into the Paco Galaxy, designed to help you dare to be different.

This is how it’s done: a contactless communication NFC chip is embedded in the spray caps of the 100 ml and 150 ml bottles. Just touch PHANTOM’s head with your smartphone. That’s it! You’re connected to the PHANTOM universe, featuring exclusive contents curated by Paco Rabanne: interactive filters, personalized playlists, augmented reality, interactive games and more. Year-round, PHANTOM has got your back. Between PHANTOM and you, it’s the beginning of a long-lasting relationship. Spray on! It’s time to go out and join the intergalactic party!

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