What to Buy at Chanel's New Beauty Atelier in New York City

Located in the heart of Soho, the Atelier Beauté Chanel is a beauty workshop, designed for creating—and recreating—oneself. Challenge accepted!
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All images courtesy of Chanel.

Make room for Coco! SoHo has a new beauty powerhouse moving in, as Chanel is opening the doors to its Atelier Beauté, tomorrow, January 25. “Imagine a fully stocked beauty studio where Chanel makeup, skincare, and fragrance are entirely at your disposal,” they tease on their site. The new space is complete with a full makeup bar, offering not only consumer goods but skincare lessons and makeovers, and even includes a perfume atelier equipped with each and every variation of Chanel No.5. While a visit to the pop-up may include testing and trying just about everything, here are some products we won't leave without after visiting.

With Valentine’s day quickly approaching, the Rouge Allure Velvet lipstick in shade No.5 (of course) is the go-to for a casual-yet-chic red lip. Whether you plan on spending the day alone or wrapped in the arms of a loved one, this is the perfect “Treat yourself, love yourself” kind of gift.

Out with the old, in with the new! Chanel’s fragrance, Chance Eau Tendre is the fruity-floral scent we can't get enough of from winter to spring. Its undertones of white musk give the fragrance maturity while the overall smell is still quite feminine. Magnifique!

Is your skin in need of some intense rejuvenation following damage via cold weather? Prepare yourself for bracing the elements with Chanel’s Hydra Beauty Crème Riche. The product’s formula is developed to deliver intense moisture through a uniquely rich cream, designed to restore skin’s radiance. We'll take two.


The Atelier Beauté Chanel is located at 120.5 Wooster St. New York, NY 10012

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