Paradise on Earth! Louis Vuitton Presents Fall / Winter 2020 Collection

Anthropology of costume and reprogramming of traditional dress codes, neutralised and reappropriated.
Reading time 1 minutes

Paradise on Earth! For Louis Vuitton Fall/Winter 2020 men's collection, the house's creative director, Virgil Abloh, delved into a world of reflections and showed a dip in his thoughts.

1598806829948813  560x 2
Photo: Disclosure

Entitled 'Heaven on Earth', the collection is an image of the fundamental values embodied by Abloh in the French fashion house: an ideal world that transcends prejudice in order to inspire inclusion and unity in diversity through its work, supported by comprehensive philosophy of the Black Imagination and the continuous incorporation of representation in fashion, luxury and beyond.

1598806830169018  560x 31598806830410533  560x 4
1598806830636704  560x 5
Photo: Disclosure
1598806830887262  560x 61598806831141788  560x 7
1598806831393953  560x 81598806831683881  560x 9
1598806831939321  560x 10
Photo: Disclosure

Highlighting the concept of 'Black Imagination', which consists of the process of rethinking the inherited - and often unconscious - expectations linked to the black community throughout history, creating and encouraging a new awareness for the present and future, the utopian idea “Paraíso na Terra” creates the exact structure for the campaign.

1598806832198459  560x 111598806832426441  560x 12
1598806824106211  560x 131598806824354165  560x 14
1598806824598617  560x 15
Photo: Disclosure
1598806824826814  560x 161598806825089894  560x
1598806825304350  640x 21598806825555163  640x 3
1598806825786007  640x 4
Photo: Disclosure

Through the lens of Tim Walker, images magnify the collection's surrealism through the metaphorical language of clouds. Starting from Virgil Abloh's childhood thoughts - seeing the world through the eyes of a child - they are like a symbol of freedom, unity and peace. Avoiding restrictions, territory and possession, they are dream bodies floating in a sky universally observed beyond borders and beliefs.

1598806826074530  640x 51598806826290493  640x 6
1598806826519437  640x 71598806826718101  640x 8
1598806826966642  640x 9
Photo: Disclosure
1598806827189173  640x 101598806827454784  640x 11
1598806827692640  640x 121598806827952681  640x 13
1598806828262194  640x 14
Photo: Disclosure

Produced in London, the campaign lends its platform to young creative talents from all arts, featuring names like Michael Ward - a British actor - and Ghanaian model Ottawa Kwami as part of the cast.

1598806828501567  640x 151598806828763319  640x 16
1598806828998132  640x
Photo: Disclosure
Heaven on Earth by Virgil Abloh

Похожие статьи