L'Hommes

Ryan Reynolds Is Starring in Giorgio Armani’s New Campaign

The Armani Code Absolu fragrance, made for a smart and bold man, has a short film inspired by the French Nouvelle Vague.
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Following the release of the Armani Code fragrance, synonymous with confidence and masculine magnetism, Giorgio Armani unveils a new chapter in the line's history with its new perfume, Armani Code Absolu. The fragrance was presented with a short film starring Golden Globe-nominated actor and the new face of the perfume, Ryan Reynolds.

 

"The new Armani Code Absolu fragrance is designed for a man who is as intelligent as he is bold. And to convey all this attitude, Giorgio Armani has elected Ryan Reynolds to be the face of the campaign," explains Stephanie Humpert, marketing director of Giorgio Armani Fragrances in Brazil.

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With an audacious oriental-style scent, the base of the classic Code has been amplified and heated. Perfumer Antoine Maisondieu (Givaudan) has once again devised a seductive masterpiece, a profound and vital creation that continues to break codes.

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The combination of orange blossom, nutmeg, and carrot seeds creates a fragrance that presents a new sensuality, while Tonka bean, already used in the traditional Armani Code, reveals an even more textured facet with the rum liqueur chord that brings depth and duality to the fragrance.

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