Each year, more than eight million tonnes of plastic waste enters the ocean. It is on the basis of this observation that Tom Ford wanted to bring his foundation to the building and fight this ocean pollution. Each timepiece from the Ocean Plastic Timepiece range used reduces the equivalent of 35 bottles of plastic waste from the ocean, all packaging in the range being recyclable.
This Swiss made watch was developed and produced in partnership with suppliers who are also committed to finding solutions to the plastic problem around the world. The watch is made from 100% ocean plastic collected from the oceans, along the coasts and from uncontrolled landfills. The material used does not contain virgin plastic or non-ocean bound plastic and is traceable to the source of collection.
"In my opinion, ethical luxury is the greatest luxury of all," admits designer Tom Ford. “Our customers are sophisticated with a heightened awareness of the issues facing our planet and the responsibility we have to protect it. Sustainability is a key issue in our lives right now. In particular, the amount of ocean plastic that we generate is perhaps the one that harms our environment the most."
So we follow the advice of the designer and we commit to a watch from the Ocean Plastic Timepiece range to support this great initiative.
The Tom Ford Ocean Plastic watch will retail for $ 995 and will be available at TOM FORD stores around the world, as well as online at tomford.com from November 2020.