Louis Vuitton Releases First-Ever Men's Fragrances

No outfit is complete without the perfect scent.
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A first for Louis Vuitton, master perfumer Jacques Cavalier-Belletrud dives into men’s fra- grance, debuting five scents at once: L’Immensité, Nouveau Monde, Orage, Sur la Route, and Au Hasard. In exploring this new territory, LV returned to its root for inspiration: the iconic emblematic trunk that accompanied late 19th-century explorers around the world. Guided by the idea of travel, Belletrud captures the spirit of an adventurer into five distinct masculine scents. All aboard, because we’re about to set sail. Starting with Nouveau Monde, a quest to the Ivory Coast for its natural cocoa, then to a family-run farm in Bangladesh for notes of oud assam. L’Immensité offers an escape from the city, with fresh notes of grapefruit, ginger, and amber—destined to make you feel like running on some grassy hill in the middle of nowhere—while Orage grounds you in earthy and woody facets. Finally, end the journey with an adrenaline rush from Sur La Route and Au Hasard, two fragrances that will surely make a man ready for cliff jumping.

Photography by Andrew Day

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