Balmain presented a collaboration with Mattel. Virtual Barbie and Ken appeared in the same location where Olivier Rousteing's models were deflecting. They tried on double-breasted blazers with "pointed" shoulders known as "pagoda". The images of the dolls are complemented by bags based on the archival model of 1945, which was developed by Pierre Balmain himself.
Rousteing admitted that he played Barbie as a child, but kept everything a secret from his parents.
“I remember my father didn’t want me to hold a Barbie in my hand, but I think it’s wrong,” he said. “You can’t pressure children because they want to play with the Barbie, whether it’s a boy or a girl.”
Breaking gender stereotypes Rousteing decided to try on the pink outfit on both Barbie and Ken.