Daniel Lee has brilliantly established his design talent, embodied his influence and voice in many memorable collections, created new trend-setting icons, and improved his approach to communication by Bottega Veneta. At the BFC Fashion Awards in 2019, he won the following awards: Designer of the Year, British Designer of the Year, Accessory Designer of the Year and Brand of the Year in one night. The sudden removal of Bottega Veneta from the coverage of the network media also made the music fans in general and the loyal Bottega Veneta fans in particular extremely excited. Daniel Lee has brought lovers of haute couture and luxury into bold and inspiring new games in just three short years at Bottega Veneta.

Lee's departure will certainly disappoint fans of a "new Bottega", including the new generation Z customers that the brand has been driving crazy lately. Maybe before Daniel Lee, they used to ignore Bottega, but after Daniel, for them, items such as quilted cassette bags, leather square shoes, Pouch bags, Puddle boots, ... have all become A must-have in the wardrobe.

While Kering will need to appoint a new Creative Director who can afford to keep Bottega Veneta's momentum going without disappointing the brand's loyal fans and consumers, time will show if Daniel Lee's stop is because he wants to take a break from the pressure of billion-dollar fashion brands, or will continue his bright solo journey.

*Cover photo: style.co.uk