Gucci launches campaign to celebrate Valentine's Day

Gucci Love, Love & Love: the new campaign directed by Brad Elterman

To celebrate Saint Valentine’s Day, Gucci has collaborated with photographer @bradelterman to create a limited edition zine called ‘Gucci Love, Love & Love.’ The zine showcases a selection of ready-to-wear, accessories, jewelry and #GucciBeauty by Alessandro Michele shot at iconic locations around Los Angeles, including the Gucci Horsebit 1955 bag in GG motif with leather details and a sterling silver Gucci Jewelry collection featuring a red enameled heart. #GucciLoveLoveLove zine is available digitally today. Limited-edition printed copies available for free from February 11th at Gucci Wooster in New York and Gucci Garden in Florence.

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Celebrating the playful nature of love and its possibilities, Alessandro Michele has designed a heart in honor of Saint Valentine’s Day appearing on a shoulder bag. Also from the selection of pieces, Gucci Jewelry with enamel details, including a silver ring with a red heart.

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