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In harmony with the Max Mara typical concept of functional luxury: the iconic 101801 camel coat, a unique piece handed down from mother to daughter, the Ludmilla, known for being the quintessential double pure cashmere coat in color cacha. Then the Teddy Bear, an ‘It Coat’ from conception and a must-have for women worldwide like Kim Kardashian and Rita Ora now in the new vicuna color, and the Anita bag, the glam-street bag. They become all reversible thanks to techno nylon lining. And, like a wink from the past to the present, look out for the unmistakable maxmaragram logos sprinkled throughout which will accompany the brand into its chapter.
And the story goes on…