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Rock band Måneskin starred in Gucci's anniversary campaign

It is dedicated to the centenary of the brand.

The Gucci fashion house presented images from the advertising campaign for the anniversary collection of Aria, timed to coincide with the brand's centenary.

The main characters were the members of the Italian rock group Måneskin, on whose choice Alessandro Michele himself insisted. Their popularity began with their victory at the Eurovision Song Contest, and then the Italian group topped the world charts with over 3.2 billion views on all digital platforms.

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