The annual summer festival kicks off at the Royal Theater in London on 10 July. Within its framework, brands such as Roksanda, Erdem, Simone Rocha, Rejina Pyo, Halpern and Liberty will present unique pointe shoes at an installation called Pointe Shou.
The designers took a completely new look at ballet shoes, playing with them with bright prints, precious stones and unusual shapes. Pointe shoes will be part of a series of installations around Covent Garden. In this way, designers will make their own personal contribution to the history of ballet.