Today, Alessandro Michele presents a reimagined version of the Diana bag. The updated range brings with it a striking array of colours in three different sizes: Expect to see the Diana bag in playful shades of candy pink and baby blue, along with classic colours like black, white and tan. The addition of a new removable belt around its handles – in neon pink, orange or yellow – further underscores the bag’s newfound modernity.

The campaign images themselves are a nod to Gucci’s own heritage: The reportage-style scenes were captured outside London’s storied Savoy Hotel, where Guccio Gucci himself worked as a liftboy as a teenager.