We can learn something from Zendaya's vision of makeup as self-expression

Yes, makeup accentuates your trumps and camouflages so-called imperfections. But makeup is also a way to differentiate yourself from the rest. As with clothing, you can find your own style in expressing who you are and what you stand for. The form of self-expression and personal creativity has existed for a long time, but with the urge to crack in 2021, it is more relevant than ever.

"It's an art form," Zendaya once said in an interview with Fashionista.  "I wear my highlighter for myself. I do not think any guy will notice how poppin '  my highlighter is. I know my highlight is popping." The actress sees it as a hobby to apply makeup. "I think it has become that for many people, and it has also become more accessible to everyone. It's not just for women. It's also for men! It's for everyone ." 

"[Makeup is] not meant to make you 'more beautiful or to make you look 'better," she says of disguising beauty flaws. Instead, she uses her creative impulses. "I wear it for myself because I feel great ... It's not to impress anyone but myself." And that's just one of the best ideas you can have about makeup.

Makeup is a boost to your self-confidence, but why stop feeling good when you can also go for great? Today, the self-care movement is expanding more and more, and also to men. Beauty brands have found an eager new audience as a result. The boy from Chanel, a makeup line for men, launched a foundation and a three-in-one pencil, among other things. Estée Lauder came up with a foundation and later followed more beauty brands like Glossier, Fenty Beauty, and L'Oréal Paris by providing their Instagram feeds and ads with all genders and identities, using the same beauty products. The new campaign " Be. Feel. Love" from MAC Cosmetics also shows people from all backgrounds and interests experimenting with creative makeup, getting in touch and having fun with their loved ones, and doing what they love in life.