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Why did Gap delete all Instagram posts?

Closing a brand or a new strategic move?

New items from the upcoming collection created by the Yeezy x Gap collaboration will be announced very soon, but what is the brand doing? Removes all posts, leaving only a single photo dedicated to the collaboration with rapper Kanye West's label.

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The last remaining photo on the official Instagram page is a black jacket from the collaboration, which is currently available for pre-order in the US. The profile photo has also changed to the YZY logo, and the profile header now contains a link to Yeezy on the official website of the Gap brand.

 

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