Jewelery

Beyoncé and Jay-Z in TIFFANY & CO. advertising campaign

"ABOUT LOVE"
Reading time 3 minutes

Tiffany & Co. presents an additional film "Date Night" as part of the "ABOUT LOVE" advertising campaign, where the roles of the main characters are played by the married couple Beyoncé and Jay-Z, and their daughter Blue Ivy appears as a special guest.

Date Night, directed by Dikayl Rimmash and supporting director Derek Milton, is a stunning spin-off to accompany the ABOUT LOVE campaign and tells the story of the Carters' date. The comprehensive “ABOUT LOVE” campaign explores connections and vulnerabilities, and the new film, “Date Night,” captures the playful and funny side of a love story. Set in New York, Date Night is inspired by the iconic Breakfast at Tiffany's scene and begins with Beyoncé driving through Manhattan in the backseat of a Rolls Royce. The car ride is accompanied by Paul Anck's Put Your Head on My Shoulder and Bert Kempfert's Three O 'Clock In The Morning as soundtracks. Beyoncé, sitting next to Jay-Z, romantically plays love-does not love with a yellow daisy. A couple admires the skyline of the city, sharing pizza and Armand de Brignac champagne.

Carters in iconic Maison jewelry by Jean Schlumberger. In particular, Jay-Z in the legendary Bird on a Rock brooch is one of the most iconic pieces of jewelry of the 21st century. The brooch is made of platinum and 18-carat gold, decorated with a bird sitting on a morganite gemstone weighing over 44 carats. Beyoncé also appears in jewelry designed by Jean Schlumberger, wearing an Ailsa ring with over 10 carats of diamonds and Ribbon Fan earrings with over 6 carats of diamonds. Jean Schlumberger was best known for dressing the elite of high society in the 1960s and 70s, so it is symbolic that his canon motifs have graced one of the iconic couples of our time.

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Playful, quirky and romantic, Date Night is another result of the close collaboration and shared vision of the Carters and Tiffany & Co., it is a story that showcases the beauty and joy of everyday romance.

Date Night will launch worldwide via Tiffany & Co. on Oct 19 at 7 a.m. EST. In the future, by the end of this year, the campaign will be continued with other additional films, also directed by renowned director Dikayl Rimmash and supporting director Derek Milton. The ABOUT LOVE team consists of renowned stylists June Ambrose and Marnie Senofonte, hairstylists Yavara Vauchop and Nakia Rachon, and makeup artist John Barnett.

In collaboration with the Carters, Tiffany & Co. in partnership with charity BeyGOOD and the Sean Carter Foundation launched the Tiffany & Co. Fellowship Program About love. Earlier this year, Tiffany & Co. pledged to donate $ 2 million to scholarships for creative and art students at historically black universities. To date, Tiffany & Co.

About Love has been awarded to more than 50 students at Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, Pine Bluff University of Arkansas and Ohio Central State University.

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