The world of sports and fashion come together in a perfect tribute by Montblanc to one of the most important tennis champions of recent times: Novak Djokovic. The German manufacturer's tribute takes the form of a limited edition tote bag.
The Montblanc x Djokovic commemorates one of the greatest achievements of this great athlete: the moment in which he became the first player to hold the top of the ATP for more than 311 weeks, on March 8, 2021, a feat with the one that broke all previous records and the action that inspires the fact that this design only has 311 units available worldwide; its manufacture, following the Montblanc philosophy, is respectful with the environment.
Nicolas Baretzki, CEO of the brand, referred to Novak Djokovic as a Mark Maker,“ a person who embodies the values of our brand: What Moves You Makes You. He is guided by his passions and a higher purpose, which is why he leaves his mark not only on the tennis courts, but also outside. We are proud to support their efforts to improve early childhood education, a cause to which our brand is deeply committed."
The model, which features a number '311', the champion's signature and the Serbian flag, comes in a black tone that evokes the dominant ink color of Montblanc writing instruments, while the blue touches of the design refer to the color. of the planet and the oceans to highlight the importance of sustainability . For the creation of this capsule collection, the brand combines an elegant eco-sustainable zero impact leather with fabric made with ECONYL, a sustainable nylon thread obtained from regenerated waste that can be recycled and reused. In addition, it incorporates a front zippered pocket that provides practical, as well as unique, functionality.
Montblanc will help raise funds to support educational programs by partnering with the Novak Djokovic Foundation to launch this product , which is now available.