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The Kitsch has it all!

Do you know what Kistch is? This style started in the art world and mixes popular and cultural icons in one work, all characterized by an exaggerated sentimentality and melodrama. And so it is also in fashion: different references, which often do not match each other, and that the result is something very bold and eye catchy.

For many years Kistch only had good adherence in small groups, who liked to have fun with fashion and were averse to trends. We can say that the concept was democratized when Alessandro Michele arrived at Gucci in 2015. Since then, this aesthetic has gained more strength, especially among young people. The Kering group, the owner of Gucci, has recorded record profits in recent years driven mainly by Balenciaga and Gucci, which make luxury street wear. In the fall-winter season 2021/22 we saw several brands and designers betting on Kistch, and even more commercial brands, such as Coach.

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Marine Serre
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Molly Goddard
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Molly Goddard
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Coach
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Coach
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Collina Strada
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Collina Strada
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Anna Sui
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Anna Sui
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Marine Serre

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